What John Wesley Knew about Pitching




“I set myself on fire and people come to see me burn.”
                                                                                John Wesley

What does an 18th century theologian and itinerant preacher know about pitching a screenplay? For a man who travelled 250,000 miles, preached more than 400,000 sermons, and founded a movement that at his death included 135,000 faithful members and today numbers 30 million, I'd say quite a bit!

Now, I know screenplays aren't sermons (at least they shouldn't be) but whether you're winning over congregants to a cause or producers to a script, the fundamentals are the same: it's all about grabbing attention, keeping your audience engaged, and being unforgettable.

Here's how John Wesley did it:

He was INSPIRED.

When Wesley was five years old he was rescued from his father’s burning rectory. The dramatic incident left such a deep impression on him and he regarded himself as providentially set apart, “as a brand plucked from the burning.” He felt a special “calling” from that point on.

Thirty years later, as a struggling minister with next to no followers and often defeated and depressed, he heard a sermon in London that so touched his soul that it resulted in his penning the now famous lines, “I felt my heart strangely warmed.” After that experience he devoted his life to evangelism and the rest is history.

People can see passion. I’m guessing Wesley had it in spades. Do you? Be inspired and you'll be inspiring.

He was DEDICATED.

250,000 miles is quite a distance. On horseback. Along unpaved roads. And because he was so controversial, Wesley was forbidden by the Anglican Church to preach from its pulpits. So with few congregations welcoming him, he would ride out to a cottage or meeting hall or most likely an open field and simply begin to preach.

And even though Wesley and his followers were denounced as “promulgators of strange doctrines,” “fomenters of religious disturbances,” “blind fanatics who led people astray,” and “attackers of the clergy of the Church of England,” they continued their efforts with zeal, compassion, and effectiveness. Methodism itself has always been known for its strict adherence to a disciplined, committed, and rigorous life.

Wesley articulated his commitment this way, “Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.”

That's dedication you don't see much of today, or ever. How dedicated are you? Commit unconditionally to your cause and people will see it and believe you.

He was FOCUSED.

Having attended Oxford, ordained into the Anglican Church, and being a fine scholar who spent 3 hours every afternoon studying the Bible, Wesley had a crystal clear idea of what his message was and how to communicate it. Anyone who preached 400,000 sermons definitely had something to say and said it effectively.

A brilliant organizer, Wesley set up Methodist societies across the country, building the brand of his new movement. He did this largely though the appointment of un-ordained itinerant preachers who, like him, traveled far and wide to spread their message. He also partnered with many other social justice causes like prison reform and abolition. Summing up the focus of his ministry, he simply said, “The world is my parish.”

There was no question in himself or in those who heard him what his mission was.

So, search deep within yourself for your motivation, dedicate yourself to the scope and intensity of your dedication, and focus your efforts in a practical and purposeful plan and you’ll not only set yourself but also your world on fire.